Customer interviews
Envision this: Coffee shop on a sunny, spring Sunday afternoon. A bunch of us have gathered here as part of a writing group to work on our projects. An hour into the activity, we take a short break to discuss what we are working on and the following conversation ensues …
Paradigms of product development have shifted significantly in the last decade. We have started integrating the agile and lean methodology (popularized by the IT industry) into our waterfall methodology (popularized by the manufacturing industry). The key tenet of agile and lean development is to quickly and iteratively build – test …
Last week, I had the opportunity to spend sometime in the beautiful mountains of Sedona, AZ. When I reached, my Airbnb host informed me that I had the opportunity to be a part of a guided hike to the top of Bell Rock, if interested. Always ready for new challenges, …
As a startup CEO, your life is exciting, chaotic and busy. You wear the proverbial “many hats” and enjoy juggling them. You enjoy that you can do product development, legal, website development, sales and fundraising, all within your 12 hour day. No two days are alike and you enjoy every …
For new product development, customer interviews are the cornerstone of getting customer insights to build products that address a market need and generate revenue. To get unbiased customer input we have to really listen and avoid confirmation bias during our customer interviews. What is confirmation bias? Confirmation bias is our …
