Innovation requires a deep understanding of the market, competition and unmet needs. Kapamed Consulting will partner with you to help you clearly define your market opportunity, product development strategy and product launch strategy. We have extensive experience with both B2B and B2C assessments and help our clients with in-depth quantitative and qualitative market assessments.
Qualitative Assessments
We conduct voice of customer interviews, observation, ethnographic research, in-person and online focus groups to define customer needs. We specialize in deep technical insights and market insights. Our team is skilled at capturing articulated and unarticulated insights to create a holistic assessment.
Quantitative Assessments
Our quantitative methodologies include online surveys and secondary research. We use public and proprietary databases, web searches, competitor websites, conferences and trade shows and industry statistics for secondary market research. Our data analytics capabilities help us create actionable insights for implementation strategies.
Our comprehensive market research can support you with
- Due Diligence
- Opportunity analysis
- Competitor analysis
- Customer Segmentation
- Product positioning
- Product – Market fit
- Problem – Solution Fit